Kranky
Kranky
Production Year: 2023
Satisfying crunch.
Kid friendly packaging.
Down to earth styling.
The brand for this bite-sized packaging project is the snack Kranky. Kranky is a candy that consists of chocolate covered corn flakes. The snack is thus sweet and made up of many small pieces, and creates a satisfying crunch with every bite.
I wanted to let this aspect of the product shine through the design with jagged edges, cracked shapes, and other such objects and styles in order to make it clear that this is a very crunchy food, as well as to have some fun with the crunchy sounding name of the brand. Here’s what I came up with in the pursuit of that.
Sketches & Moodboard
The logo is just the wordmark of Kranky, but the use of framing and slight shadowing helps to bring a level of depth to the package. This depth helps the wordmark to stand apart from the sea of color, as well as play into the imagery in a way that makes it feel a part of the scene, yet still more important than the rest of the visuals. The imagery is entirely vector based, with with just the smallest tinge of photography within the logo to create a window of texture displaying the snack. The spacing is also sort of tight in the visual area, but broad in the copy so as to make the packaging more digestible and less cluttered overall in order to help avoid visual overstimulation but keep content clear.