DSALA

Down Syndrome Association of Los Angeles

The objective for this project was to create post-ready content and logos for the Down Syndrome Association of Los Angeles. DSALA is non-profit that works towards empowering the down syndrome community within LA, but has so far struggled to create consistent and striking imagery to help draw in members for their various events, and create meaningful impact for those who may be either trying to seek them out or looking for such groups.

Logos, social media imagery, merchandising mockups

Adobe Illustrator
Adobe Photoshop
Adobe InDesign

Logo designer & Social Media

Roles

Objective

Deliverables

Production Year

February / March 2024

Tools / Software

Sundown Spring Benefit

Objective & Guidelines + Concepts

Client requested for a ‘high-end’ or ‘fancy’ feel for the concepts, to highlight that the event is meant to be an upscale Gala Event.
Concepts

Some preliminary concept work, created for versatility and the ability to plug and play the assets. Made ‘with love’, and to help promote a feeling of community.
Concepts

Simplified concepts related to the previous one of a literal sunset / sundown. Simplified to help with the feeling of understated and more upscale philosophies.

Concepts

Logo concepts with an understated and ‘high-end’ feel to them. Simple and clean.
Concepts

Some ideas brought about through experimentation with the prompt / guidelines.
Fleshed Out Banner Concepts

Concepts for a physical table banner as requested by client, in the style of some of the logo concepts.

Final Selections and Mockups

T21 Walk and Festival

Objective & Guidelines + Concepts

Client was seeking logo and general design work for their summer walk and festival. The concept work was given with a focus on easy-going styling and fun.
Concepts

Some early concept work featuring striking colors and flowing forms to bring across the feeling of fun, summer, and utilize the brand colors.
Concepts

This concept was created in a way that plays with the established DSALA logo in a way that can make the festival logo stand alone, but feel connected.