Heart and Sole

Bodycare presented by Footlocker

Creating a bodycare line for a brand not typically known for doing so is like creating a whole new brand. This project is geared towards adapting an established brand and style into an entirely new market, while maintaining brand attributes and styling consistent with what has been established. For this project, I took the Footlocker brand and its existing aesthetic, created a bodycare line, and developed assets for packaging and branding.

Logo, social media postings and physical items such as posters, apparel, and stickers produced.

Adobe Illustrator
Adobe Photoshop
Adobe Dimension

Lead artist and designer

Role

Objective

Deliverables

Production Year

March / April 2024

Tools / Software

Process Overview

Preliminary process
More process and color palette
Sub-logos and icons

3D Package Mockups & Promo

Social Media & Promo

Social media is a key way to reach audiences, so creating posts that can show off the product with copy that can speak to the consumer is vital for brand recognition.

Creating striking imagery and a sort of ‘pop’ aspect helps to draw viewers who may be scrolling quickly and draw their interest to look more closely at the imagery.

Imagery

Promotional banners and imagery for printed materials or email that can help athletes and consumers visualize and relate to where they might use the products most.

Copy

Copy helps to emphasize brand aesthetics, while the layout and movement of the copy within the frame and shapes feel active, to help convey the feeling of this being a product for athletes or those in motion.